Issues Management
At a time when the President of the United States is tweeting about companies off the cuff, issue research and management is more important than ever. Legislative initiatives require background study, message development and opposition preparation. DAO Public Affairs has helped our clients achieve their policy and regulatory goals at every level of government.
Media Relations
Earned media resonates with customers because it’s grounded in quality content and meaningful relationships. Additionally, it allows for more sharable content on social media outlets, conference speaking engagements and lead generation than advertising alone. DAO Public Affairs builds strong messaging, strategic communications planning and placement. Your earned media strategy should fit hand in glove with your marketing efforts and internal communications outlets.
Community Relations
There is strength in numbers. Many hands make light work. United we stand, divided we fall. However you want to say it, building coalitions of support is a vital component of any public affairs campaign. Your supporters are out there and often closer than you think. DAO Public Affairs can help identify, engage and activate your coalition, creating a wave of support that gets noticed.
Government Relations
To effectively work with elected officials, you must understand the world they live in and how legislation gets made. Often messy on both counts. DAO Public Affairs has worked in the political and legislative arenas for decades and knows how to create an environment of support so elected officials can support your initiatives.
Internal Communications
Your employees are your most valued asset. They can and should be evangelists and advocates for your business. Effective communication and engagement of this resource requires strategy and engaging messaging. DAO Public Affairs can assist in improving communication, morale and employee engagement.
External/Marketing Communications
Say it once and spread it everywhere! We live in an age of instant communication with more mediums than Marshall McLuhan could shake a stick at. Strategically identifying who your target audience is, where they get their information and how to make it sound intuitive is as important as what that message is. DAO Public Affairs provides that service for your advocacy, marketing or engagement communication needs.
Speechwriting
Having written speeches for elected officials and corporate leaders, DAO Public Affairs can develop speeches that connect with your target audience with facts, humor and showcasing your personality. We have effectively helped build careers and brand awareness with strategic speaking arrangements.
Media Training
As a business leader, you know the ins and outs of your operation better than anyone. You could talk for days about why it started, how it works, who your customers are and where you are headed. However, under the glare of the spotlight and in front of a microphone, knowing how to say it, what not to say and transitioning from uncomfortable or questions based on rumors are more important than the work you’ve put into building your business. When you build a building, you hire an architect. When you are building your message, hire a professional.